Gerhard Gschwandtner. The Psychology of Sales Success: Learn to Think Like your Customer to Close Every Sale. New York : McGraw-Hill, c2007.
Sales guru Gerhard Gschwandtner brings together the experiences and knowledge of leading psychologists, top salespeople, professors, and other business professionals, providing valuable insight into the psychological dynamics of the sales process and techniques for enhancing your relationships with your customers. The Psychology of Sales Success gives you the keys to closing the sale every time :
- Develop a winning attitude
- Master the inner game of selling
- Sell to different personality types
- Make problems work for you
- Get control of stress and boost your sales
- Overcome burnout and complacency
- Become more action oriented
- Get into the "Do it Now" habit--starting today!!
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